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Vancouver City Branding Redesign

| Research & Conceptualization | Branding & Visual Identity | Guidelines Book | Digital & Print Media | Photography & Editing | Post-Production Design |

The new modern, clean, and simple city branding design focuses on greenery, diversity, and modernity and speaks to Vancouver’s commitment to its "Greenest City Action Plan."


The triangle pattern shape that substitutes the “A” in the Vancouver logo symbolizes the snow-capped mountains surrounding the city. The green and blue hues represent the vast water and greenery encompassing the coastal metropolis. The logo is divided by multiple triangles portraying the diversity of the city.

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